Monday, October 25, 2010

Super Bowl Ads

What is the company? Sony

Who is the target audience: gamers, 18-30, sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, action

How were camera shots and editing used to enhance the message? Close ups, quick cuts,

What is the slogan/message for the company? Live in your world, play in our

Was the message effective? Why or why not? yes, becuase its meant for gamers.


What is the company? Budweiser

Who is the target audience: Adults, drinkers, sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Angles, shots of video

What is the slogan/message for the company? N/A

Was the message effective? Why or why not? yes, because its quite homorous


What is the company? Chrysler

Who is the target audience: car buyers, females

What persuasive method used (humor, action, celebrity, human interest, etc.)? popular music

How were camera shots and editing used to enhance the message? bluring the image at times

What is the slogan/message for the company? Drive it, love it

Was the message effective? Why or why not? yes, becuase it shows the best features fo the car


What is the company? Pepsi

Who is the target audience: practically everyone

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor, confusion

How were camera shots and editing used to enhance the message? zippers

What is the slogan/message for the company? its a twist on a great thing

Was the message effective? Why or why not? no, the product failed


What is the company? FedEx

Who is the target audience: 20-50 yr olds

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? flashbacks, top up

What is the slogan/message for the company? FedEx

Was the message effective? Why or why not? yes, a great spoof on a great movie.


What is the company? Dodge

Who is the target audience: grown men, construstion workers

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor

How were camera shots and editing used to enhance the message? the puke on the window, shaky camera

What is the slogan/message for the company? grab life by the horns

Was the message effective? Why or why not? yes, quite funny


What is the company? Gatorade

Who is the target audience: athletes

What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity

How were camera shots and editing used to enhance the message? the green sweat

What is the slogan/message for the company? is it in you?

Was the message effective? Why or why not? yes, its plays in the subconscious


What is the company? ESPN

Who is the target audience: sports watchers

What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity

How were camera shots and editing used to enhance the message? ring in the food

What is the slogan/message for the company? this is sportscenter

Was the message effective? Why or why not? yes, good humor


What is the company? H&R Block

Who is the target audience: young adults, taxpayers

What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity, humor
How were camera shots and editing used to enhance the message? the movement of the camera

What is the slogan/message for the company? double check

Was the message effective? Why or why not? yes, humorous


What is the company? Bud Light

Who is the target audience: beer drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor

How were camera shots and editing used to enhance the message? parade, inside the bar

What is the slogan/message for the company? make it a bud light

Was the message effective? Why or why not? yes, very funny

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