What is the company? Sony
Who is the target audience: gamers, 18-30, sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, action
How were camera shots and editing used to enhance the message? Close ups, quick cuts,
What is the slogan/message for the company? Live in your world, play in our
Was the message effective? Why or why not? yes, becuase its meant for gamers.
What is the company? Budweiser
Who is the target audience: Adults, drinkers, sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Angles, shots of video
What is the slogan/message for the company? N/A
Was the message effective? Why or why not? yes, because its quite homorous
What is the company? Chrysler
Who is the target audience: car buyers, females
What persuasive method used (humor, action, celebrity, human interest, etc.)? popular music
How were camera shots and editing used to enhance the message? bluring the image at times
What is the slogan/message for the company? Drive it, love it
Was the message effective? Why or why not? yes, becuase it shows the best features fo the car
What is the company? Pepsi
Who is the target audience: practically everyone
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor, confusion
How were camera shots and editing used to enhance the message? zippers
What is the slogan/message for the company? its a twist on a great thing
Was the message effective? Why or why not? no, the product failed
What is the company? FedEx
Who is the target audience: 20-50 yr olds
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? flashbacks, top up
What is the slogan/message for the company? FedEx
Was the message effective? Why or why not? yes, a great spoof on a great movie.
What is the company? Dodge
Who is the target audience: grown men, construstion workers
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? the puke on the window, shaky camera
What is the slogan/message for the company? grab life by the horns
Was the message effective? Why or why not? yes, quite funny
What is the company? Gatorade
Who is the target audience: athletes
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity
How were camera shots and editing used to enhance the message? the green sweat
What is the slogan/message for the company? is it in you?
Was the message effective? Why or why not? yes, its plays in the subconscious
What is the company? ESPN
Who is the target audience: sports watchers
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity
How were camera shots and editing used to enhance the message? ring in the food
What is the slogan/message for the company? this is sportscenter
Was the message effective? Why or why not? yes, good humor
What is the company? H&R Block
Who is the target audience: young adults, taxpayers
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity, humor
How were camera shots and editing used to enhance the message? the movement of the camera
What is the slogan/message for the company? double check
Was the message effective? Why or why not? yes, humorous
What is the company? Bud Light
Who is the target audience: beer drinkers
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? parade, inside the bar
What is the slogan/message for the company? make it a bud light
Was the message effective? Why or why not? yes, very funny
Monday, October 25, 2010
Friday, October 15, 2010
Monday, October 4, 2010
INTERVIEWING:
• What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)
C amera
T ape
T ripod (no tripod = bad)
M icrophone
H eadphones
P ower source
L ight source
• Shooting into a light source = silhouette
Button to adjust = backlight
• Where do you want your light source?
Behind the camera
• On what object should you focus the camera?
the middle of the face
• No tripod= bad
• Date and Time= NEVER
• What's the difference between SP/EP? Standard Play/Extended Play
• Camera shoots in SP.
• Pre-Roll- 3-5 seconds before the interview
• Post-Roll- 3-5 seconds after the interview
CAMERA SHOTS:
***BACKGROUND: Has some depth, not plain; interviewee is at 6-8 feet from the wall; interviewee is, the shot not the backgroud
• 1 Shot= middle of the chest to above the head
• 1 Shot with graphic= + panned to the side + graphics
• 2 Shot= two people framed in one second
• CU- close up
• MS- medium shot
• LS- long shot
• ECU- extreme close up
• Rule of thirds- imagine a 3x3 grid in the camera
CAMERA MOVEMENTS:
• Tilt- moving it up and down
• Pan- move the camera left and right
• Zoom- changing the focal length of the camera
• Dolly- physically moving the camera on wheels
LIGHTS
• Key- provides the most light; shined on the subject
• Fill- fills in the shadows
• Back- seperates the person from the background
MICROPHONES:
• Unidirectional- picks up sound from one direction
• Omnidirectional- picks up sounds from all directions; used in home camcorders
• Cardiod- a little more than unidirectional
• Lav/Lapel Microphone- the one clipped onto a shirt
• Boom Microphone- unidirectional, the big fluffy one
• What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)
C amera
T ape
T ripod (no tripod = bad)
M icrophone
H eadphones
P ower source
L ight source
• Shooting into a light source = silhouette
Button to adjust = backlight
• Where do you want your light source?
Behind the camera
• On what object should you focus the camera?
the middle of the face
• No tripod= bad
• Date and Time= NEVER
• What's the difference between SP/EP? Standard Play/Extended Play
• Camera shoots in SP.
• Pre-Roll- 3-5 seconds before the interview
• Post-Roll- 3-5 seconds after the interview
CAMERA SHOTS:
***BACKGROUND: Has some depth, not plain; interviewee is at 6-8 feet from the wall; interviewee is, the shot not the backgroud
• 1 Shot= middle of the chest to above the head
• 1 Shot with graphic= + panned to the side + graphics
• 2 Shot= two people framed in one second
• CU- close up
• MS- medium shot
• LS- long shot
• ECU- extreme close up
• Rule of thirds- imagine a 3x3 grid in the camera
CAMERA MOVEMENTS:
• Tilt- moving it up and down
• Pan- move the camera left and right
• Zoom- changing the focal length of the camera
• Dolly- physically moving the camera on wheels
LIGHTS
• Key- provides the most light; shined on the subject
• Fill- fills in the shadows
• Back- seperates the person from the background
MICROPHONES:
• Unidirectional- picks up sound from one direction
• Omnidirectional- picks up sounds from all directions; used in home camcorders
• Cardiod- a little more than unidirectional
• Lav/Lapel Microphone- the one clipped onto a shirt
• Boom Microphone- unidirectional, the big fluffy one
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